Road rage – has it come to this?

“Don’t cause a crash, just bash your dash.”
That’s the tag-line for a new product developed by a Vancouver company aimed at combating road rage. The Dash Basher is a polyurethane foam-constructed club that drivers are encouraged to carry with them in their cars.
When confronted with a stressful situation, such as an inconsiderate driver, drivers can grab their Dash Basher and wail away on the dash or steering wheel to their heart’s content. The makers of the Dash Basher say their product will reduce road rage and stress among drivers.
“Don’t cause a crash, just bash your dash! No one wants physical confrontation with fellow motorists, even of they are driving like an idiot,” said Dean McMaster, sales manager for manufacturer D&H Industries.
The company’s Web site is www.dashbasher.com. I can see it now. Hundreds of drivers stuck in rush hour traffic banging away on their vehicle’s dashboard in unison. Well, I guess it beats some of the alternatives, such as engaging in fisticuffs or ramming into other vehicles.

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James Menzies is editorial director of Today's Trucking and TruckNews.com. He has been covering the Canadian trucking industry for more than 24 years and holds a CDL. Reach him at james@newcom.ca or follow him on Twitter at @JamesMenzies.


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